| 作者 |
 营销案例分析：星巴克 (ZT) |
 |
| 所跟贴 |
这个说法不对！大饼油条大众化，也没臭掉。只是过几年星巴克也和街头的豆浆店一样，不再是所谓的“小资”的东西了，那么星巴克就反扑归真了。 -- 安普若 - (85 Byte) 2005-11-29 周二, 08:01 (625 reads) |
wanderer
[博客]
[个人文集]
头衔: 海归准将
声望: 学员
加入时间: 2004/02/20
文章: 1232
海归分: 168152
|
|
|
作者：wanderer 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
Xiao Zi (小资) - clean and simple bourgeoisie. Upwardly mobile, they appreciate art: every self-respecting xiao zi had CDs by Yanni and Vanessa Mae in their collection, and would profess to appreciate Pavarotti. They would surf the Internet on a daily basis, looking for the latest performance of Swan Lake at a theater in the area, or a big exhibition opening.
Xiao zi's would spend their free time sitting in a sunny window with a book (Milan Kundera was a favorite), possibly sipping a Starbucks, admitting to a passion for Picasso and Marcel Duchamp.
They are addicted to instant messaging； change their cell phones every few months； porpbably vacation in Europe, Thailand, Australia and Saipan.
The key to the true xiao zi is attention to brand-associated detail, from the tips of their slender imported cigarettes to the toes of their designer shoes.
作者：wanderer 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
|
|
|
| 返回顶端 |
|
 |
|
| |
|
|
|
您不能在本论坛发表新主题, 不能回复主题, 不能编辑自己的文章, 不能删除自己的文章, 不能发表投票, 您 不可以 发表活动帖子在本论坛, 不能添加附件不能下载文件, |
|
|
