December 30th, 20107个2011年对SEO的预测
predictions for SEO in 2011: I’m taking a chance on this one, but I’ve been hearing from more and more SEOs that there’s some correlation between earning clicks and moving up in the rankings. In 2011, we’ll get confirmation, either through testing or an admission from an engine that click-through-rate from the SERPs, visit count outside of search (or diversity of sources), or other usage-ba The big reason Yelp is so much better than Google Maps/Local for finding a good local "place" isn’t just the reviews (which Google aggregates from Yelp anyway). It’s the filters that let me sort by features/pricing/proximity/open status/etc. Google’s been playing the silly game of forcing users to choose search queries to enable rough, imperfect filtering, but 2011 is going to see the search engine shift to a model that allows at least some important filters/feature-selection. There’s power in social media search, and Google/Bing’s efforts to date have been lackluster at best. I suspect in 2011, we’ll see the nascent beginning of search that leverages Twitter/Facebook/LinkedIn connections to find results from your friends. It’s possible this will start niche-ba Google’s been slowly growing the percent of queries that contain the numeric position of the result in the referral data. Given how much this information means to marketers (even those who realize it’s frequently not telling the whole story), and how much automated scraping/requests goes through each day, I’d venture to guess that Google will increase this further and maybe even add some support for it in GA (why force your engine to work harder and your impressions counts to suffer unnecessarily?) For years, I’ve heard the prognostication that SEO and search are going to be flipped on their heads once mobile query usage takes off. I’ll boldly predict that not only will mobile usage of search NOT skyrocket in 2011 on the long-awaited J-curve, but that the mobile and normal web browsing experiences will continue to merge toward a single experience, thus negating much of the need for mobile-specific sites and SEO. They’ll always be mobile-related marketing opportunities in games and local (though these are hardly limited to mobile devices), but mobile SEO will pretty much just be "SEO." For the decade I’ve been in SEO, software and tools have always been a "nice-to-have" and not a "must-have" (with the possible exception of web analytics). In 2011, I see several SEO software companies growing to critical mass ba For years, I’ve prided myself being an SEO and embraced the title, the community, the positives and the negatives that come with it. But with the search engines expanding so far afield in the signals they consider and the verticals/media types they include, I have to face facts - SEO today calls for much more of a talented generalist than a pointed specialist. We need to be savvy about and good at so many facets of organic web marketing that to call us "SEOs" is less empowering and more limiting than in the past.
7 Predictions for SEO in 2011
#1: Someone Proves (or a Search Engine Confirms) that Clicks/Visits Influence Rankings
#2: Google Local/Maps Adds Filters and Sorting
#3: Social Search Will Rise
#4: Rank Tracking Will Be Possibly Through the Referral String
#5: Mobile Will Have a Negligible Effect on Search/SEO
_#6: Software Will Become an SEO Standard
#7: We’ll Start to Move Away from the Title "SEO" to Something More All-Inclusive