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 A real case provides |
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翠花
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[个人文集]
头衔: 海归准将
声望: 学员
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加入时间: 2004/03/10
文章: 1772
来自: 2000
海归分: 198456
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作者：翠花 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
I will get an interview about this project on Thursday. Can I get some useful ideas in terms of the requirement? Because I have not had any experience about consulting and want to run a consulting company for further career, I wish I would take this opportunity. By the way, I have six strong competitors.
Project Aim
How to grow the size and value of company A
Background
Company (A) is established SME consultancy. David and Steven, two businessmen with backgrounds in sales/marketing and finance respectively, founded the company 10 years ago.
A specialises in advanced business planning. The company specialise in helping companies improve their planning and communication skills to achieve better, faster decision-making. A method is delivered either as a training programme to improve managers’ skills or ‘ in action’ where A method is applied to live client issues. Hence A is both a training company and a business consultancy.
A has a global reach. In addition to working in upwards of 30 countries since its inception, on behalf of multinational clients, A has establish offices in Malaysia and Australia
A has a highly successful track record. In the last twelve months alone, we have worked for many blue chip household names including a range of well-known Brand of company.
A is poised for increased growth recruiting three new consultants and a sales support manager in the last 18 months, almost doubling the workforce.
Issues
A has outgrown its start up business model. It is no longer a small operation i.e two or three people working with a few clients. There are a dozen people in the UK in addition to the operations in Malaysia and Australia and the company operates in a number of sectors for a broad range of clients
A is only as good as its nest sales. Clearly in an SME, the major focus of attention is on winning new business, since new business does not walk through the door, it needs to be found. This results in a certain degree of short-term focus as it consumes most of the consultant’s time and attention.
A doesn’t always have time for strategy. As a consequence of the above, the business does not spend as much time as it might on its long-term development
A knows where it wants to go…but it wasn’t sure how to get there. The opportunity is to exploit our reputation and client base to grew the business to a size where it can provide a secure and comfortable living for those who work there and be potentially saleable to a third party
The question for A and which this project should answer, is how to harness internal experience and expertise together with the learning we can gain from external companies (including clients) to recommend a growth strategy for a n order to grow the business.
What I will try to do:
Before interview, I will write a simple report in terms of analysing internal and external of company A and presenting the dilemma it has and possible solutions. The problem seems to me that I may have wrong issues about company A. In case, what I am going to consider that determine on product strategy and market strategy to redesign with provided information or whole business strategy redesign, am I right?
作者：翠花 在 海归商务 发贴, 来自【海归网】 http://www.haiguinet.com
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 A real case provides -- 翠花 - (3236 Byte) 2004-4-28 周三, 01:34 (1349 reads) - 我的看法 -- 但求最好 - (280 Byte) 2004-4-29 周四, 02:28 (421 reads)
- 谢谢！ -- 翠花 - (0 Byte) 2004-4-29 周四, 04:02 (337 reads)
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