| 作者 |
 猎头职位：Shanghai-Marketing Manager-500K annual |
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jackiesong
[博客]
头衔: 海归中将
加入时间: 2010/01/25
文章: 1724
海归分: 499049
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作者：jackiesong 在 海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com
Requirements:
-At least 8 years experience in consumer goods marketing, experience in healthcare product marketing is preferred.
- At least 3 years at a management level in a well-known MNC.
- Experienced in PR and media planning.
- Strategic skills combined with excellent analytical ability
- Strong leadership & interpersonal skills
- Good negotiation and communication skills
- Good project management skills essential
- Problem analysis-effectiveness in identifying problems,
stating opinions and making effective decisions
- A self-starter with a high motivation towards continuous
improvement - an ability to embrace change and make
things happen
Responsibilities:
1 Effective NPD implementation
Pricing strategy: RSP & Invoice Price
Post-launch analysis and report
NPD launch plan
NPD launch presentations to the distributors
2 Consumer Understanding
Trends and attitudes / market research
Usage and attitudes / brand and product awareness
Market trends analysis
General consumer behavioural trends
3 Communication - ATL
Develop communication strategy and plan
Develop PR strategy and manage PR activities
Media Plan
4 Promotions
National promotional strategies and time plan
National promotional SKUs
Promotional effectiveness analysis
Budgetary control
5 Customer Focus
Use of EPOS data
Use of internet data
Use of AC Nielsen Data
Our client is an European FMCG company.
请以"姓名+职位名称"为主题将简历发至:[email protected]
职位转自：https://www.krimx.com/article/view.asp?id=2406
Krimx.com - 复旦、中欧MBA发起的猎头职位分享网站
作者：jackiesong 在 海归招聘 发贴, 来自【海归网】 http://www.haiguinet.com
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 猎头职位：Shanghai-Marketing Manager-500K annual -- jackiesong - (3237 Byte) 2010-8-17 周二, 06:46 (1075 reads)
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