especially this interview strategy:
"In interviewing candidates, I would question along behaviours in managing programs and their expectations for B2B results. Ask what they've done that failed miserably and what they learned that could be applicable in your organization (we all learn from our failures). Ask the candidate to describe who they have marketed to and follow up with what they see as the differences between that group and your target audience. Lastly, present them with a situation regarding marketing your solution and ask them for how they would handle it and who they would involve. This type of interviewing technique should deliver better results for you."
